Suu Balm was formulated by the National Skin Centre, Singapore and launched in 2015. Its range of products for the face, scalp and body are specially designed for eczema-prone, dry, itchy and sensitive skin. Suu Balm first started with a dual-function body moisturiser – a unique solution that would help stop itch fast and replenish the skin barrier at the same time, and later expanded with Suu Balm Kids Range, Body Washes and Facial Care series. The brand is available in Singapore as well as regionally in Malaysia, Hong Kong, Thailand, the Philippines, Indonesia, Taiwan, and will shortly launch in Australia.